Your machine: operable before it's built, supported its whole life
ElêvaVisión VITA is the all-in-one platform that brings together, in a single system, the
interactive replica, the simulation and the assisted maintenance of your machine. It is not augmented
reality or remote control: it is one same asset that the customer touches and operates from the very first
moment, to sell it, train whoever operates it, and maintain and
document it throughout its entire service life, ready for the Machinery Regulation 2023/1230.
For 6 to 12 months,
your customer decides on an investment of hundreds of thousands of euros without having physically seen the
machine they are buying. Now this changes, and the same platform keeps working for the 20 years the
machine lasts.
A sales cycle of up to 12 months where the customer decides without seeing the machine
A packaging line is not sold like a catalogue product: it is sold as a custom engineering project. These are the seven real phases of the cycle, and where your new sales tool fits in.
Initial lead
The end customer (Procter & Gamble, Nestlé, a pharmaceutical company) has a need. They contact you through a trade fair, your website, a recommendation or your sales network.
Technical specification
Visits, calls and meetings to understand what they really need. The customer describes format, throughput, upstream and downstream connections, validations.
Proposal and comparison
Technical and commercial offer. The customer compares it against two or three other proposals. This is where you win or lose the project. Renders, PDFs, 2D layouts, generic videos.
Order and detailed design
Drawings, BOM, PLC programming, HMI definition. The customer has already chosen you but still cannot see the machine. Any surprise here costs money.
Manufacturing and FAT
The machine is built. At the end comes the Factory Acceptance Test: the customer visits your workshop. If they reject something here, there is rework and lost time.
Installation and SAT
Transport, assembly, connection and validation at the customer's plant. Site Acceptance Test. Real production begins.
After-sales
Operator training, maintenance, spare parts, upgrades. A machine remains in production for decades; the after-sales relationship is enormous.
Continuous marketing
Trade fairs, social channels, newsletters, website. Every time something changes on the machine, materials need to be remade.
An industrial machine cannot be taken to a meeting
These six pains are physical, geographical, training and competitive limitations of the sector itself, not marketing problems. Solving them changes something very measurable: the closing rate.
It weighs tonnes and takes up metres
A monoblock or pick & place line does not fit in a meeting room, a stand or a customer visit. In the vast majority of sales situations, the machine simply is not there.
PDFs and videos fall short
A catalogue shows. A video is watched in a fixed order, then closed. None of that conveys what matters: the feeling of operating a machine that is only truly understood in motion.
You sell customisation, but communicate standard
Each machine is adapted to the customer, but the materials show the standard version. Creating a new video for every variant is not viable. A configurable replica closes that gap.
The local agent cannot carry the machine
When most of your sales go to export, your agents in dozens of countries visit customers with catalogues and words. They cannot show. They cannot demonstrate. The salesperson loses the technical conversation.
The operator is trained with a 200-page PDF
Each new operator at the customer's plant starts a learning curve that lasts weeks. Every error during that time is a cost. An interactive manual shortens that curve and makes training scalable.
Foreign competitors sell the same way you do
Against competitors with more history or aggressive pricing, the only way not to fall into a price war is to communicate your differentiated value better. A tool they do not have is a real advantage.
An interactive digital replica of the specific machine being proposed can tip the decision on a project worth hundreds of thousands of euros.
One same asset. Three returns paid from three different budgets
You are not investing in eight separate features: you invest once in a platform that solves a different problem at each stage of the machine's life. That is why it isn't compared with "a more expensive video", but with three investments you make separately today, and why it can be funded from more than one department.
The machine finally travels to every meeting
- An interactive 3D replica on the sales rep's tablet and on your website
- Trade fair ShowPad: ten operable machines in one square metre of stand
- A multi-machine catalogue, navigable and comparable
- Every screenshot shared on social media is content the customer publishes for you
The learning curve drops from weeks to days
- You touch a part in the 3D and its manual, training or maintenance opens
- Step-by-step tutorials combining photo, video and interaction
- Your technician stops travelling to train every new operator
- The tactile link between machine and documentation that no PDF or portal offers
An after-sales relationship that lasts the machine's 20 years
- A classified documentation store, downloadable and printable
- An inspection calendar: it's the machine that reminds you of every service
- QR access on the machine and offline operation
- Documentation ready for Regulation 2023/1230, in force January 2027
An all-in-one platform, not one more replica
ElêvaVisión VITA brings together three capabilities in a single system, built on your machine: the interactive replica operated with a finger, the simulation of its real operation, and the assisted maintenance that stays with it for its whole life. Instead of a standalone asset you then have to combine with other tools, we deliver the platform that integrates them.
Interactive Replicas
Your machine in 3D, operable with a finger: open covers, run cycles, operate the HMI, move, hide and consult every component. The base everything else rests on.
Simulation
The real behaviour of the machine running: format changes, the customer's product travelling down the line, slow-motion cycles. What a static render or a video can't show.
Assisted Maintenance
Manuals and tutorials linked to each part, an inspection calendar, and classified, downloadable, offline documentation. The layer that stays with the machine for its whole service life and leaves it ready for the 2027 Regulation.
Each department gains something different
More than a marketing tool for the communications director, it is a strategic asset that changes the day-to-day work of seven different profiles within your OEM, and each one recognises their own return. The seventh, Quality / Regulatory, is the new door the 2027 Regulation opens.
A justifiable investment decision
Shorter sales cycle, higher close rate, competitive advantage over foreign OEMs. An asset that can be amortised over years, not a recurring marketing expense.
Team and agents with the same tool
Your agents in 30 countries show exactly the same thing, with the same quality. Brand control, global sales consistency, better lead qualification from the first contact.
What matters can be shown live
The application engineer visiting the customer carries the machine on a tablet. They open any cover, slow down the cycle, operate the HMI, simulate the format change. It makes their job easier and more memorable.
Support that scales without scaling headcount
Interactive manuals next to the machine, remote operator training on tablet, living documentation that replaces the 200-page PDF. Fewer training trips and fewer incidents caused by misuse.
One single asset feeds every channel
Screenshots for LinkedIn, short videos for newsletters, animated technical sheets, trade fair banners. One single investment that generates material for years, without depending on one-off productions.
The same demo in any country, offline
The local agent in India, Mexico or Vietnam opens the native App on their tablet, operates the machine in front of the customer and shares the URL. They do not depend on the customer's Wi-Fi. They do not depend on central support to solve a visual doubt.
We cover the whole cycle: from the first lead to 2027 compliance
It is a modular platform: each format fits a different stage of your sales, training and after-sales cycle, and all are built on the same central replica, which multiplies the return on the initial investment.
WebApp on your homepage
An interactive replica of your flagship machine, accessible from the homepage. The lead explores it without booking a meeting, and anyone who uses it for 5 minutes is a warm lead who arrives at the first meeting with half the work already done.
Lead generation & corporate websiteTrade fair ShowPad
A tablet or large touchscreen with five or six interactively operable machines. You show the whole catalogue in one square metre of stand, without transporting an additional physical machine.
Hispack · Interpack · Pack ExpoModular interactive catalogue
Your full range, navigable and comparable. A visual configurator that makes the real modularity of your equipment tangible: the customer preselects before the first technical meeting.
Proposal & comparisonWorkArea with the customer's product
The customer sees their specific product being processed by your machine, in their line context, before you start manufacturing. A sales close without debate and a FAT without surprises.
Detailed design & pre-FAT validationInteractive operator manual
Step by step on the operator's tablet, with animations that replace the 200-page PDF nobody reads, and each step linked by touch to the matching part in the 3D. The learning curve drops from weeks to days — and handling errors fall.
After-sales & remote trainingAnimated documentation
Screenshots and short clips for LinkedIn, animated technical sheets, campaign banners. One single asset feeds all your communications for years, with no extra production cost.
Continuous marketingDocument store + 2027 compliance
Documentation classified by type, downloadable and printable, accessible via a QR code on the machine and available offline. The foundation the Machinery Regulation 2023/1230 requires you to have ready by January 2027 — solved on the same asset.
Quality · After-sales · ComplianceMaintenance calendar
Inspections and maintenance actions scheduled in a calendar: it is the machine itself that flags each intervention. Fewer breakdowns, a longer service life, and a recurring touchpoint that keeps you present in the account.
After-sales & lifecycleTouch a part, and up comes its manual, its maintenance and its training
This is what no PDF or cloud portal does: the touch link between the machine and its living documentation. The operator touches the component in front of them in the 3D and exactly what they need opens up — combining photo, video and interactive step-by-step. It's the piece that turns a replica into an after-sales tool for the machine's 20-year life.
Trade fair showpad · sell
Multi-machine catalogue · sell
Step-by-step tutorial · train
Living documentation · maintain
Share on social media · sell
Your documentation, ready for the 2023/1230 Regulation
The new Machinery Regulation comes into force on 20 January 2027 and, for the first time, allows instructions to be provided purely electronically. That turns what we build into a documentary format recognised by law, but it's worth stating precisely what the same asset covers and what remains yours. That honesty is exactly what gives credibility with a quality team.
What the Regulation requires
- Documentation accessible online for 10 years or the entire service life
- The user must be able to download, save and print it
- Access must be indicated on the machine, for example with a QR code
- It must remain accessible even if the machine, the power or the internet fails
What the same asset covers
- Classified document store, downloadable and printable
- QR access directly on the machine
- Native app that works offline: the fail-safe, natively
- Living documentation that updates once and propagates to everyone
What remains yours
- The content of the formal manual and its wording are the OEM's
- The CE declaration of conformity is signed by the manufacturer
- We provide the access and value layer, not the legal authorship
- That's why we integrate on top of the documentation you already produce
The sector moves figures where this investment is almost marginal
Comparing the cost of a digital replica with the cost of a single trade fair, one avoided sales trip or one lost sale puts the numbers into perspective. These are the sector's orders of magnitude.
Indicative ranges to frame orders of magnitude; you know your real costs better than anyone. That is why the calculation that counts is made with your specific numbers in the first meeting, not cold.
Nine advantages that translate into sales results
Each feature addresses a specific pain point for machinery manufacturers. We sell a measurable sales tool, not an immersive experience.
Solves a structural pain point
It does not just improve communication: it removes a physical limitation of the sector. At last, the machine travels to every meeting.
Shortens the sales cycle
The customer explores the machine before the first meeting and arrives with half the work already done. Fewer meetings, faster decisions, more projects per year.
A tool your competitor does not have
Against foreign competitors, you communicate specific differentiated value. You don’t compete on price alone.
Consistency across the whole network
Your agents in 30 countries show exactly the same thing, with the same quality. Brand control and global sales effectiveness.
Multiplies trade fair reach
A six-figure stand only displays one or two machines. The touchscreen shows five or ten more, operated live by the visitor.
Reusable asset, not a consumable
A single investment that is updated once and feeds your website, trade fairs, training and social channels for years, instead of recurring marketing spend.
Measurable ROI from the start
We define 3–5 concrete metrics with you at the start and measure them after 6 months. Average time on page, qualified leads, sales cycle. Auditable.
Reduces operator training cost
The interactive tablet manual reduces the learning curve from weeks to days. Fewer technician trips, fewer incidents caused by misuse, after-sales that scales.
Code and assets owned by you
All the material we generate — models, code, screenshots — is 100% yours, with no restrictions. You are not tied to our company or to proprietary technologies.
A video is watched. A replica is operated
The difference is structural, not aesthetic. A video is linear and passive; a replica is exploratory and active. And that changes the behaviour of the lead, the salesperson and after-sales.
Video keeps its place: emotion and reach on social media. The replica covers what video cannot: interaction, technical depth and after-sales use. They usually coexist.
Designed for every type of machine
Each machine type has its own technical and communication challenge, and each proposal is designed specifically to solve it, with the vocabulary and flows the end customer expects to see. No generic replicas.
High-speed pick & place
Vision-guided Delta robots intercepting product in random flow on a conveyor. Up to 150 picks per minute per robot. At that speed a video only shows a blur; the replica lets you slow the cycle down and understand it piece by piece.
Robotic cells · End-of-line · Chocolates · BiscuitsHorizontal HFFS packaging machines
Horizontal Form-Fill-Seal for sachets and bags with zipper, flat or doypack. Fine mechanisms — jaws, folders, rotary dosers — that an interactive exploded view explains like nothing else.
Pharma · Cosmetics · Chemicals · Pet foodMonoblock filling & capping machines
Compact rotary or linear systems for corrosive, viscous or foaming liquids. Volumetric, net-weight and flowmeter technologies. Show the customer their specific product packaged in their machine.
Home Care · Personal Care · Health CareMulti-lane single-dose machines
Stick pack and sachet at 1,000 units per minute across 8, 10 or 12 parallel lanes. Tool-less format change made obvious through interactive animation, where the catalogue remains words.
Food · Pharma · Dairy · CosmeticsParadigmatic cases in the sector
Four reference configurations that illustrate how we fit into real projects in the packaging sector. They are patterns, not specific projects, but they are the kind of communication challenges we know how to solve.
Premium pick & place in confectionery
Line of five vision-guided Delta robots handling fragile products with delicate coating (chocolates, decorated biscuits) and downstream flowpack integration.
- Replica with simulated random flow and vision camera marking each product
- Cycle slowdown to visualise in-flight interception
- Simulation of the end customer's specific product in the WorkArea
- Format-change animation between catalogue products
Monoblock for corrosive product
Integrated filler and capper for bleach, descalers and highly foaming detergents. Special builds in resistant materials: an argument that is hard to communicate statically.
- Interactive exploded view of product-contact components
- Special materials identifiable at first glance (copper, PTFE)
- Timed animation of fast product changeover and cleaning
- Before-and-after comparison of time and consumption
Pharma multi-lane machine with serialisation
10-lane machine producing 800–1,000 sticks per minute, with DataMatrix printing integration and vision verification. FMD / DSCSA compliance.
- All 10 lanes operating simultaneously, synchronised
- Animation of tool-less format change, a key sales argument
- Visualisation of marking, reading and traceability aggregation
- Bilingual ES/EN version for an international pharma sales network
Modular horizontal packaging machine
HFFS with interchangeable modules for flat sachets, zipper bags and special formats. Modularity is the central message, but it is only understood when seen.
- Interactive exploded view of fine mechanisms (jaws, folders)
- Virtual module swapping between different applications
- Simulation of several bag formats on the same base
- Interactive manual for after-sales support in distant markets
Concrete metrics we agree at the start and review after 6 months
Instead of vague promises of "digital transformation", we propose a three-level metrics framework agreed at the start of the project and audited afterwards. If the numbers do not work, we rethink it.
Adoption and engagement
- Visits to the demo page on your website
- Average time on the interactive page
- App sessions per sales agent / month
- Times the URL is shared externally
- Downloads of attached documentation
Sales efficiency
- Qualified leads generated from the demo page
- Lead-to-commercial-proposal conversion rate
- Average time from first contact to proposal
- Average length of the full sales cycle
- NPS from trade fair visitors and meetings
Financial result
- Order volume attributable to use of the tool
- Margin defended through differentiation against competitors
- Sales trips avoided with quantified cost
- After-sales support hours saved
- Reduced physical stand at upcoming trade fairs
We know the sector vocabulary, and it shows from the first minute
A generalist agency learns what a monoblock is in the first meeting; we arrive already knowing it. We know the machine types, protocols, regulations and flows of industrial packaging. This is an excerpt.
And that is only the tip of it. When we speak with your Application Engineer, we distinguish between volumetric, net-weight, flowmeter and piston filling without checking Google. When we speak with your after-sales manager, we know what tool-less format change is and why it matters to the end user. It is a technical credibility filter that saves the first three minutes of every meeting.
Eight sector tailwinds that multiply the value of this tool
You are not investing against the current, but with it. These are the eight structural trends in industrial packaging that make an interactive digital replica more valuable with every passing year.
Sustainability and plastic reduction
European Green Deal, SUP directives, thinner films and monomaterials. A replica can visualise material savings live, a premium sales argument.
Industry 4.0 and industrial IoT
Machines expose real-time data, plant dashboards, predictive maintenance. Your replica can simulate that digital layer and position you as a modern OEM.
Mass customisation and short runs
The market is shifting from long production runs to short batches with many different SKUs. Fast format change is the pain point of the decade, and an interactive animation communicates it like nothing else.
Serialisation extending beyond pharma
What started in pharma (FMD, DSCSA) is extending to cosmetics, tobacco and future sectors. OEMs specialised in serialisation have an advantage, and need to communicate it well.
Robotisation in food
European labour cost pressure pushes manual tasks towards automation. Delta robots and cobots in food & beverage are the sector's fastest-growing segment.
Cleanroom and aseptic packaging
Sterile pharma and UHT foods require more controlled environments. Cleanroom-rated machines or machines with isolators are a growing premium category.
Reshoring and European proximity
The pandemic and logistics crisis are pushing production back to Europe. A structural tailwind for European OEMs against Chinese competitors.
Time-to-market compression
Cosmetics, functional food and supplements launch products faster. That compresses OEM timelines and increases the value of any tool that shortens the sales cycle.
Six guarantees that neutralise reasonable concerns
We know that accepting a new supplier for a strategic project carries risk. These are the six structural guarantees we offer by default, not as a sales argument, but as a real commitment.
NDA before any file
We sign a confidentiality agreement before receiving your CAD or technical documentation. If you need specific conditions, we adapt them.
European hosting · GDPR
European infrastructure with GDPR compliance. Encrypted file transfer. Secure data deletion at the end of the project.
Code and assets 100% yours
All the material we generate — 3D models, source code, screenshots, animations — is delivered as your property from day one. No restrictions.
Open-source technology
We use Flutter, Google's open-source framework. No proprietary licences. Any studio can continue the project if you ever want to change supplier.
Optional code escrow
If you need it, the code can be held by an independent third party for a minimal annual fee. They deliver the files to you in any eventuality.
Fixed-fee maintenance
Optional annual contract with a fixed price and no surprises. Includes reviews, specific modifications and support. If you do not want it, you are not tied in.
Test before committing. Scale when it works
Given your innovative activity and trade fair volume, your product requires new communication materials
every two or
three years. Our proposal is precisely that: reusable and updatable communication material, not a consumable
asset.
For this reason, the model is modular and scalable. You start small with a validation sketch and
expand on
the same platform based on measurable results.
Test before buying, without taking on the risk of a full project.
- Interface, actions and functions sketch
- 1 interaction case for your machine
- Delivery in 10–15 business days
- Operable in browser
- Two review rounds included
- Validates the real fit with your product
A complete replica of your flagship machine as a central asset.
- Complete interactive 3D replica
- WebApp + native tablet App
- Real interactivity: HMI, covers, cycles
- Delivery in 6–8 weeks
- Sales team training included
- Deployment on your corporate website
*depending on scope and complexity
Complete platform with several modules on the same base.
- Several machines and their configurations
- Trade fair ShowPad + Interactive catalogue
- WorkArea and interactive manuals
- Multilingual from the start
- Optional annual maintenance contract
- Content generation for LinkedIn
* Indicative figures. Each proposal is adjusted after understanding your specific case, with no cold estimates. Payment distributed by project milestones.
From the first call to the deployed asset
A typical project requires very little involvement from you: the CAD, a couple of photos, validation meetings and a training session. No 20-person approval loops, no endless meetings.
Kickoff
Signed NDA, CAD received, technical kickoff meeting with your team (Technical Director + Application Engineer) and a closed scope document.
Modelling
Construction of the optimised 3D model and real interactivity, with weekly previews and validation of each milestone before moving to the next.
Integration
Testing, loading onto web and tablets, sales team training (1–2 sessions of 90 minutes) and generation of derivative content for LinkedIn and newsletter.
Launch
Real use in visits or at a trade fair, collection of the metrics agreed at the start, 30-day usage report, and proposal for the next module based on results.
Sector trade fairs are the reason to start now
Every international trade fair is a six-figure investment and a structural opportunity. A project that arrives ready for your next trade show has a clear time anchor, and internally justifies starting now.
In Barcelona, inside the Catalan packaging ecosystem
Catalonia is one of Europe's most significant packaging machinery manufacturing clusters, alongside Italy's Emilia-Romagna and Germany's Baden-Württemberg. We are inside that ecosystem: based in Barcelona city, within 45 minutes of most of the cluster's plants, and ready for fast in-person meetings. It is an advantage a remote supplier cannot match.
Concrete answers, no runaround
The most common doubts industrial machinery manufacturers have, with the same answer we would give in a meeting. If you have one that is not here, write to us: we will add it.
We already have videos of our machines. What is this for?
If we provide the CAD, why does it cost so much?
Our machine is very technical and specific. Can it be simulated?
Our CAD is old or badly organised. Does it still work?
We already work with a communications agency. Does this replace it?
What about the intellectual property of our machines?
What if in two years we want to change something? Do we depend on you?
Could we do this internally with an intern or junior profile?
Does it work without an internet connection?
How do we measure whether the investment works?
Are you a young company? What happens if something happens to you in 2–3 years?
How long does it take to be ready?
How is it paid? All upfront?
A 30-minute demo. No commitment
We show you ElêvaVisión VITA live —the interactive replica, the simulation and the assisted maintenance on your machine— and how the technology works. You leave the call knowing exactly what we could do with your flagship machine, and how the same asset stands up to both the commercial budget and the quality budget, with one clear anchor: January 2027.